Mental wealth you can carry in your pocket.
There are things men are expected to carry alone that should not be carried alone.
Mental Wealth
Your MENtalwealth matters.
Mental wealth is what you build within yourself — the evidence that you can understand what is happening, make choices, take care of what matters, ask for help when you need it and keep moving through your life with greater clarity.
Mood Bank gives that work somewhere to live.
The Product
What’s on your mind today?
Every visit starts with one question, in your own words. Type it, or say it. Mood Bank answers in place and helps you find the next useful move.
Mood Bank on phone. Screens shown for illustration.
Mind, Body & Health
Relationships, Love & Family
Money & Finance
Careers & Learning
Life rarely stays inside one category. Neither does Mood Bank.
How it works
Mood Bank meets you where you are.
You don’t have to know which category you’re in. Say what’s going on, and Mood Bank moves with you — into a Tool, into your Journal, or out into real-world help.
Money & Finance, with family underneath
“Rent went up again and I’m the one who has to tell everyone.”
Say it the way it comes out. Mood Bank reads what you said, checks it with you, and asks one question only if the next move depends on it. No forms, no scales, nothing to classify first.
Relationships, Love & Family
“I need to talk to my brother before Sunday.”
Tools help with the thing in front of you: prepare a conversation, get ready for a doctor, see what money is leaving. Three prompts, one clear result — kept only if you choose to keep it.
Practical support
“They’re shutting the power off Friday.”
When the answer is outside the screen, Branch points to real services near you, with who checked them and when. Named as what they are, never dressed up as Mood Bank.
What you build
Some things are worth carrying forward.
Mood Bank becomes more useful through what you deliberately choose to carry forward. Passive observation doesn’t create continuity. Your intent does.
Investments
Something you decide matters enough to work toward. An explicit commitment — active, paused, accomplished or no longer relevant. Never a task list, a streak or a trophy.
Anchors
A person or meaningful date worth carrying. When a date matters, you can add it to your calendar yourself.
Journal
Private space for what you choose to keep. It never becomes recommendation data, advertising data or a guess about you.
Tools
Help with a moment. Instruments, not courses — they help you prepare, think, decide or act, then get out of the way.
Trust & Privacy
Private where private should mean private.
Your private life is your private life. It is not advertising inventory.
What is remembered
Only what you choose to keep. Using Mood Bank doesn’t quietly build a record of you.
What stays private
Your Journal is yours alone. Nothing reads it for you, and nothing is sent from it.
What shapes your experience
Only what you told Mood Bank, and only while you allow it. Switch it off any time.
What can be removed
Anything you made, one piece at a time or all at once — up to deleting your membership.
What you choose to share
Nothing leaves your account unless you post it or send it yourself.
Commercial partners never receive
- Journal entries
- What you say on Today
- Your Investments
- Safety activity
- Private context
- Anything intimate inside Mood Bank
The member relationship comes first. Mood Bank works with partners selectively, and that never includes access to what happens inside your account.
My story was not only mine.
My journey has moved from the performing arts and life as a recording artist into business, work with brands including Mercedes-Benz, Porsche, Audi and Sony BMG, and eventually entrepreneurship and building Ced&Dunn.
Those environments looked very different from one another, but over time I began to recognize that many of the pressures underneath them were not.
In later work, including Unfinished Business, I found language for experiences I had lived long before I knew what to call them—ideas such as the weathering effect and John Henryism, and the cost of having to continuously push, perform and endure.
I also grew up without a father, which shaped how I learned relationships, responsibility, ambition, family and what it meant to become a man. Eventually I understood something more important: my story was not only mine.
There are things men are expected to carry alone that should not be carried alone.
That is also why Mood Bank is built around the whole life of a man:
- Mind, Body & Health
- Relationships, Love & Family
- Money & Finance
- Careers & Learning
Those parts of life do not operate independently. They intersect in ways that are sometimes obvious and sometimes not.
I know what it is like to build a life while trying to understand the forces shaping it, and Mood Bank is my attempt to make that work less solitary for the man coming next.
Membership
Membership means something here.
Mood Bank is not another app asking for a download and hoping you come back. It is an institution designed to be useful across different facets of a man’s life.
Scan to open Mood Bank on your phone.
Mood Bank is a phone and tablet app. Point your camera here when you are ready to continue on your phone.
Membership opens the door. What happens after that is what you build.
Partnerships
The right partners can add value without buying access to a man’s private life.
Mood Bank works selectively with organizations that can make membership more useful. Partner access never means access to a member’s private Mood Bank content.
If your organization believes it belongs here, tell us what you have in mind.
Partner with Mood Bank